qr codes

QR Code Cow LOL!

GMC Uses QR Codes to Promote Concept Car

Wednesday, January 27, 2010

Introducing The Apple Ipad

Finally! After years of speculation, Apple has introduced the Ipad to the world. In typical fashion Steve Jobs presented the new device in front of a packed audience of eager spectators and reporters. He stood on stage at the Yerba Buena Center in San Fransisco, site of other legendary launches, dressed in a black turtle neck and jeans. Job's described the device as "truly magical and revolutionary". He went on to say that it has created "third catagory" of devises next to the PC and Iphone. The crowd was in awe as he demonstrated several features of the device. "It's like hold the internet in your hands" he added.

The Ipad weighs a lean 1.5lbs and is half an inch thick. The device features a 9.7" LCD screen touchscreen combined with an updated Apple Iphone OS ripe for apps, music and movies. The Ipad also boasts a custom one-GHz possessor chip called the A4 which is the first of it's kind to be shipped in an Apple devibe. The new OS will be equipped with 11 pre-loaded apps including iwork and ibooks

It's no secret that Apple has been forming alliances with several different content providers for it's iBook application , a e-reading app for the Ipad. Books and magazines can include color, movies and sound. This feature alone will blow away current e-book readers. Five major publishers have signed on to the ibook store--HaperCollins, MacMillen, Penguin, Hachette and Simon & Schuster.
What really got people excited was the price! Originally expected to range from $800-1000. Apple announced that the Ipad's price will start at $499 for the 16gb, $599 for the 32GB and $699 for 64gb. 3G will be made available through an additional AT&T fee.

Obviously Apple has a good track record when it comes to pioneering new devices and categories. By the looks of today's event, we're in for a wild ride.

Monday, January 25, 2010

Squarepush Uses QR Codes To Share PingTags

Squarepush, a mobile web development firm, will be using QR codes in their latest mobile endeavor. They are calling it PingTag. It's a page that users can create using data from their Linkedin profile. The Pingtags will be assigned a QR code with the PingTag info stored inside. The QR codes are to be used on business cards where the code can be scanned by a camera phone QR reader to enable the users to easily store and share your PingTag. The results can be tracked by location allowing the ability see when and where your PingTag is being accessed and what people are doing with it. They are still beta testing with the project but expect to see PingTag up and running soon.

Friday, January 22, 2010

Adidas Augmented Reality Shoe Teaser

Adidas Originals is launching the first augmented reality experience in shoes. The AR "game pack" is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the shoes up to a webcam, you'll enter the digitally augmented world of Addidas original neighborhoods. Over the next few months Adidias will be realeasing new interactive games within the neighborhood with your shoe being the controller. Sounds interesting. Here's a promo vid.

MTV Interactive Sign in NYC and What It Really Says

To promote their new series"The Buried Life" MTV asked street goers on 45th and 5th in NYC a personal question. They used Adhesive Vinyl to wrap the side of the building with cutouts for an large Iphone-like keyboard and a separate screen to view answers live as they came in. Answers can also be viewed at www.thebuiredlife.com. The series premiered this past Monday.


What do you want to do before you die? That's a questions that ANYONE can sit and ponder. It's personal and unique. People were engaging with the wall in 40 degree weather to share their dreams with MTV. Every brand needs to ask their customers this EXACT question and LISTEN to the answers. How do we fit into the lives and aspirations of our customers in the grand scheme of things, really? It's all about finding a way to resonate.

Wednesday, January 20, 2010

Mobile Barcode Readers Gaining Massive Popularity says Mplayit

Mplayit, who houses the largest cross-platform app store on the web, says that mobile barcode readers have shot to the top of app downloads. They looked at the top 3, Blackberry, Anrdoid and Apple app stats and saw QR readers emerging across all platforms. According to the analysis, each OS had similar apps that were popular including barcode readers.

Their website, myplayit.com , is an application hosted on Facebook. Pretty cool actually! This allows users to share and review apps easily amongst the Facebook community. When you think about it, Facebook is the best place to ignite app sharing. It is this type of community that will foster a viral enviroment for apps. In late December, Mplayit announced that they would now provide the entire Android catalog of over 15,000 applications on its app store on the Facebook platform.

According to Michael Powers, founder and CEO of Mplayit, the launch of the new Facebook service couldn't be more timely.

"App discovery on Android is frankly a mess," said Powers. "From our success with our iPhone Arcade on Facebook, we know how to socially engage users. We let them tap into their friends and networks to try and share apps, and we're bringing that know-how to the Android app marketplace."

One of the vehicles for app sharing across the web have been QR codes. It's easiest way to transfer links from your desktop to your phone. Instead of typing a long URL into your phone to get to the app page you can now just scan a bacrcode that will instantly take you to the download.

Powers, CEO, also said this about Anrdoid.

"Android is on the brink of prime time. It will be the single biggest audience for mobile apps in the very near future, and Mplayit will play a major role in helping those users find great apps," said Powers. "Compelling new devices like the Motorola Droid, Google's Nexus One and the truly mass-market devices that will shortly follow make Android the place to be. We believe that, with our new service, Android is at last getting the distribution ecosystem it deserves."
This is exactly what I've been predicting! No doubt that QR codes are starting to add value and convenience to our lives as the mobile web continues to evolve.